Blogs and Politics

Blogs and voting:

I know it may seem a bit redundant that I talk about blogs right after my post about Conan blogs last week. But there was something that sparked my attention during my reading this week. Li and Bernoff (2009) explain that companies should understand their audience so they are then able to market to them appropriately. They mention that the groundswell is impacting all aspects of our society; this includes our political world.

To demonstrate their point, they mention that democrats are 10 % more likely to participate in groundswell and by doing research, Barack Obama understood how to reach some of his audience (Li and Bernoff, 2009, p. 55). By learning his audience Obama was able to reach and energize his publics. A survey done by explained that in the 2008 election, 3.4 million more people between the ages of 18-30 voted than in the 2004 elections. (To see this study click here.)This may indicate how many more youth Barack Obama could reach via social media techniques.

Here is my question. It may seem silly or not, but do you think this was the reason Barack Obama was voted in? He reached more of his publics than his opponent and therefore gained more votes? What are your thoughts? (*Note – Please remember the topic and the questions asked – this is not about your political views…you know who you are… ;)…)

Thanks for your comments…this should be an interesting one!


2 Responses to “Blogs and Politics”
  1. esear says:

    Yes, this is what I was trying to say last week. I think that his access to his target publics certainly helped him win the race… in terms of PR this makes sense. Although, I do believe that he won for other reasons as well. In the future, all candidates will have a heavy online presence (because we know that this helps) so the playing field will be evened out a little more.

  2. Jenny says:

    I don’t think that was the reason Obama was elected. I think that’s a whole other animal. However, I think he has changed how political campaigning will operate in the future.He, or at least the group he hired, knew how to market the Obama brand. It’ll be interesting to see the 2012 politcal campaign strategies.

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