Vlogs: The new frontier

Vlogs: The new frontier –

Well I wanted this to be another technological first for me and create my first vlog…but clearly that didn’t work out.

But I did want to discuss the vlog vs. a blog. And please don’t hate me for writing again about blogs – but these first discussions in class and first readings we have done have placed a lot of emphasis on how PR practitioners can effectively use these tools to effectively reach our publics, so without knowing a lot about the technology and what works I wouldn’t be a very effective PR person 🙂
For those of you who may be unfamiliar with a vlog (and don’t feel bad if you’ve never heard of it, because neither had I!) it is a video blog. They are a way for the public to put a face with the name of the blogger or a face associated with the organization. For me, I look at vlogs as being a way for the organization to personally reach out to their publics. Yes – blogs are reaching out to them anyway, but this seems like it is more personal.  Just like with news anchors – when people see you on screen, it’s almost like they feel they know you. This may help the organization gain the trust of their publics and also appear more credible.

Vlogs can also help demonstrate a product more effectively – because a picture is worth 1000 words and while you can describe what a product does, it’s more beneficial for a consumer if they can see the product in action.

While vlogs seem cooler than blogs, I was thinking there may be some negative impacts on an organization as well. For instance, if a person represents your organization but they are poor public speakers or have bad camera presence it may make the organization appear less credible and less trustworthy – therefore I think the person doing the blog has a significant impact on the outcome of the vlog.

So now that you know what a vlog is and how organizations can use it I want to know which one you would prefer.

When would you prefer a blog to a vlog or visa versa. Who in your organization should do the vlog? Do you think vlogs are more personal than a blog or does it matter?

So for this blog posting – I just want to know what you guys think about vlogs and how it compares to your opinion of a blog.

(Let’s think about what would be best for which types of organizations as well!)

Thanks to everyone out there who keeps reading and commenting on these blogs 😀 I greatly appreciate it!!


4 Responses to “Vlogs: The new frontier”
  1. Jing says:

    I kind of responded to the same question to Kimberly’s post. I think you had your point, Lauren, that vlogging is never a panacea for any organization. Speakers are key people to the vlogs, and it is hard to place a control over them, even if you record it and go back and forth to change the script and all.
    I like blogs better personally, yet I think for organizations whose stakeholders may not all be educated, vlogs are a good option.
    Let me know what you think of my posts. You can click my name on top to get there. Thanks!!!

  2. esear says:

    I think vlogs are good at being personable. I also think they are good at illustrating something that is technical or process related as it is visual and the written word is sometimes more difficult to express such things.

  3. Jenny says:

    So, this one leaves me at a crossroads. On one hand, I feel like all this blogging, vlogging (if that’s even a term), etc. is just one more excuse for people to avoid true face to face, or even voice to voice, contact. I feel in an attempt at creating better customer service, companies and people in general are avoiding true customer service.

    On the other hand, I like the fact that I can open up my browser, type something into a search engine and generally get an answer. But I despise when I pick up the phone, dial a number and am thrown into phone menus from hell—where every button pushed leads to another menu, followed by another, and another… and sometimes never connecting to a person. Or when the menu just flat out says, go to http://www.inserttheurlhere.com for assistance. Generally, if I take the time to call someone, it’s because I don’t have the time to wade through endless web pages searching for an answer or because I want to speak with someone who can interact with me if questions might arise–those online chat things that companies offer are good in that respect. I recently used one for Monster.com; I didn’t see or actually speak to a person, but it was still a personable experience.

    Anyway, I think I’m digressing… my point is that I don’t want to sit and watch a talking head on a website. I don’t think that makes anything feel more “personal;” I don’t care how well they speak, how pretty they are, etc. If all they are going to do is “newscast” something then write it as a blog. This ensures I don’t have to worry about having my speakers turned on (or even have speakers connected), I don’t have to worry about downloading some new version of quicktime, or flash, or shockwave and I don’t have to sit and wait while something is buffering or glitching during streaming.

    I believe this medium would be beneficial when used correctly. For example, tutorial-like video, or a show-and-tell situation for a new product launch or something of that nature. My concern is not all companies will be “smart” when using the medium and, just like the web, we’ll end up with a bunch of people and companies vlogging just because they can and because it’s the “it” thing to do.

  4. wolfpack13 says:

    This is a great point Jenny. I think that we need to remember that these technologies give us a new way to reach our stakeholders – but they should not be used by themselves. I think we need to continue to focus on developing new technologies and new ways to reach our publics but we also need to remember that traditional media worked for many years and we shouldn’t cast that aside.

    I think the main focus of our blogs/vlogs/newsletters/org. websites/etc. should be used to build a relationship with our public. Building a relationship will allow us to create an honest dialog with our publics so we can understand what they want from our organization and attempt to give it to them (if it is right/ethical etc.).

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