Micro-blog: Giving dissenters an outlet?

Micro-blog: Giving dissenters an outlet?

This week’s lecture discusses micro-blogging sites, such as Twitter, and how organizations are utilizing this new technology to reach their publics more effectively. Twitter is a technology which gives organizations a unique opportunity to create a two-way symmetrical relationship between the organization and its stakeholders. For those of you out there who may be unfamiliar with this model of public relations it explains, we as PR practitioners should strive to create an open and honest relationship with our publics and to use research to facilitate conversation between the organization and its publics.

Organizations are not the only ones who use Twitter and other micro-blogging sites to disseminate important information about the company, stakeholders can use Twitter to express their opinions, concerns and problems they have been experiencing. Twitter has given dissenters a voice and a chance to reach out to millions of other ‘voices’ who may be having the same experiences.

When disssenters or marginalized groups aren’t given an outlet to voice their opinions, a spiral of silence may be taking place – meaning that these groups are being oppressed by the fact that their opinions are of no consideration in the decision-making process.

What do you think? Have you ever used a tool like Twitter to say something bad about a company like my professor did? (He had a bad experience in Home Depot and tweeted about it and later was contacted by a Home Depot representative to try and solve the problem.)

Do you think Twitter gives the marginalized group a voice? Or do you think companies as a whole don’t take these complaints on these networks seriously? (even though there are case studies telling companies to listen to these environmental cues).

Let me know your thoughts 🙂

And as always…Thank you!!


3 Responses to “Micro-blog: Giving dissenters an outlet?”
  1. Jing Zhao says:

    I plan to try say something about USPS. Mr. BF tried to sell his lens for Nikon D90 to a buyer in California, and the USPS delivery successfully smashed it in the package. I am pondering on how to make the tweet spread and make my voice heard. It’s kind of difficult, isn’t it? Any advice?

    • wolfpack13 says:

      Sorry for taking so long Jing!! That is hard – kinda like Richard said in class, we just have to flood them – 2 tweets per day?! haha. So maybe a bombardment of tweets may work. Also, perhaps you could express your discontent on multiple social media sites and perhaps USPS will understand how many people you can potentially reach. The thing I took away from class about this is not to loose patience or become more frustrated if they don’t respond to you right away. Keep me posted on what happens!

  2. Jenny says:

    I’m not really sure I understand the whole tweet thing because I thought it was pretty one-sided. A person/organization tweets something and those of interest follow the tweets… right? Is it interactive? How do you know if people tweet about you? For example, how did Home Depot know your professor posted a negative tweet about them? Anyway, I’d have to be really hard-core about an organization in order to follow their tweets. However, it’d be a pretty sweet job to just sit there and tweet all day!

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