Google Buzz…What’s all the buzzzzz about (yes, it’s obvious but you know you like it)

Google Buzz: What’s all the buzzzzz about (obvious, yet appropriate)

Google has recently launched a new application ‘buzz’ which rumor has it was meant to rival the likes of Facebook AND Twitter. Google ‘automatically’ signed up all of their users without their knowledge and ‘maps their social connections based on who you correspond with through G-mail. Well Google quickly learned that wasn’t going to fly because people were enraged. So Google backed off a bit and set up privacy controls and stopped automatically registering all of their users.

To see the article in the NYTimes that I was referring to in this post – click here.

So audience out there, what do you think? Is Google finally going too far? Will they get away with it like several other things have they done in the past (ie – Google Books – copying and displaying books without publishers consent – Google states on their website that they were faced with a lawsuit after the Authors Guild, the Association of American Publishers and a handful of authors and publishers filed a lawsuit against Google Books. – Click here for more. – they have now supposedly resolved the issue and are partnering with these organizations.)

Do you think this will have any impact on their customer loyalty? I am not quite sure what I think about it – so no matter what you have to say (IT DOESN”T NEED TO BE A SCHOLARLY POST) just say it! No matter what you say it will help contribute to this topic.

Thank you out there for reading and commenting on my blogs week to week! I really appreciate it 😀


8 Responses to “Google Buzz…What’s all the buzzzzz about (yes, it’s obvious but you know you like it)”
  1. Rachel C says:

    Great post Lauren!

    It’s interesting to think about the impact Google Buzz will have on loyalty. Realistically, I think very few people will stop using Google services despite Buzz’s questionable operation – just because Google offers a lot of things we can’t get elsewhere. The idea of transitioning my Gmail and Reader to other services is scary! I guess that’s why Google can get away with a lot, more than loyal, consumers are dependent.

  2. Jing Zhao says:

    I don’t think the whole buzz thing will affect my loyalty as a Google user. I mean, it’s free, and that’s why I like it and enjoy it. True, it is becoming what Dr. Waters claims as a internet Walmart, but at the same time, I don’t mind to shop there. I think it’ll just be something that people will lose interest soon, like the Google quitting China news…Good post!

  3. Adam says:

    A similar thing happened to facebook when it I initially offered the news feed. Again there was backlash and they immediately “fixed” the privacy issue . Google saw this and the popularity of the news feed now.
    Maybe this was a calculated mistake to force users to try it, “fix” the privacy, and watch it succeed the way newsfeed did because it had such a high initial “forced” usage.

  4. Erin Shroyer says:

    I was confused when I was automatically signed up for Buzz, because I had no idea what it was! I’ve used it a few times to just update little things, like I would with my facebook account. I honestly don’t see myself using it religiously though! I use my google account for email and chat, I don’t need to use it as a twitter account.

  5. lanirakm says:

    I agree with Jing and Dr. Waters with Google becoming the internet Wal-Mart. I think it is scary when companies or organizations become so big that they can bully competitors and stakeholders and also lose sight of what got them where they are in the first place. I feel like I am among the minority and I don’t have a gmail account (and don’t plan on it anytime soon) so I was unaware of the entire Buzz thing but it sounds infuriating. I don’t know how it will affect the loyalty of its stakeholders but I feel no matter how big you are if you offend your stakeholders or they feel betrayed they won’t come back. I know personally the way that Wal-Mart handles themselves and stakeholders I have stopped shopping there. I think if Google continues to make inconsiderate moves like this that a backlash will start.

  6. paromitag says:

    Nice post Lauren. I personally have not started using Buzz, the design element seems poor right now. Yes, by automatically signing up Google users for Buzz was really going a bit too far. Due to its ubiquity its really difficult to reject Google, although its image may be affected.

  7. Derek says:

    I’m not sure if I am in support of the Buzz on gmail but I have to at least give it credit to doing its job. The Buzz is what linked me to this blog leading me to post so clearly it works at networking people and information. I agree with the public that I am not in support of being automatically signed up for the program but they could have easily popped up a message about the buzz and let you click yes or no. Either way I don’t think this will have an impact on customer loyalty. Google is now providing such a diversity of services their users are too dependent on Google’s products to quit using them.

  8. Jenny says:

    I was one of the people to be automatically signed up. I don’t have a lot of time, so I didn’t bother learning what the program was. It just sits there in my sidebar when I sign into my Gmail. I’ve been far more engraged at Verizon for automatically putting applications on my Blackberry. I feel like Google needs to do a bit more on their end before launching these new programs they have–like Wave and Chrome. They have all these new things coming out, but I never really hear anything about them and so far none of them are intuitive enough for me to just start using, so I end up ignoring them. Anyhow–I like Google, I like Gmail, so I’ll probably just stay a “customer.”

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