Keep them coming back for more: social networking

Keep them coming back for more: social networking

Short blog #2 πŸ™‚ See short blog #1 on wordpress! Haha. Ok, so let’s get right to it. Organization’s are jumping on board the social media ship and putting up these sites to try and connect with their stakeholders, but once you get the profile up and running, then what?

How do organization’s get people interested in their site and how do they keep their publics coming back?

Have you seen any awesome examples of an organization effectively utilizing social networking sites?

I’d love to hear how different industries are using these sites differently. It may be interesting to bring some diversity into the convo!

As always, thanks!

-Lauren

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Comments
3 Responses to “Keep them coming back for more: social networking”
  1. Rachel says:

    Getting publics to come back to social networking sites is definitely a challenge! I think orgs need to embrace the dialogic potential of social networking sites, the same way they do on Web sites. Keep updating with relevant, timely information and make it fun for audiences πŸ™‚

  2. Jenny says:

    Okay–so I was reading one of my design/communication mags one day and came across an blurb that said they felt This Old House’s facebook page was one of the best examples of how an organization could use facebook (I don’t remember the exact wording, but that’s the gist). So, I figured, I have an old house and like home reno tv shows, etc., I’ll sign up. While I don’t really visit or utlize the facebook page, I do review their posts about what’s on sale in the hardware aisle (which isn’t always hardware; could be appliances, etc.) and tips on how to fix cracks in plaster walls, put up crown molding, etc. It makes it easy for me to print out or bookmark the sites or check out the deals and saves me from doing my own Google searches later.
    I’m just waiting for them to announce a contest to remodel someone’s kitchen or bath. πŸ™‚

  3. Derek says:

    I think radio stations do an excellent job at taking advantage of social networking, in particular 96Rock. Obviously they would since they are in the marketing business but they do a great job at taking advantage of most of the social networking tools and at bringing those tools together. You can’t turn the radio station on without hearing them tell you a million times to go and check something out on their website or something about “textheads” and downloading the “I Heart Radio” app for your smart phone. They also have a link to their Facebook and twitter pages on their homepage. Not only do they have all of these venues available they really try to make you feel like you are part of something and that’s what keeps bringing their users back over and over…

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