Social Networking: Survival of the fittest?

Social Networking – Survival of the fittest?

Short blog this week – so keep reading and let’s figure some stuff out. This week’s lecture topic is a much more familiar subject for the majority of blog readers out there. So I’ll skip a background and get to the meat.

Do an organization need to be on social networking sites to survive/thrive? If an organization isn’t on Facebook are they going to crash and burn or will they be ok? What do you think?

Is it more important for some organization’s to be involved with social networking over others? For example, I’d think a PR firm would need to show they are involved with the most current and up-to-date method of reaching their vast publics. Comparatively, I would imagine social networking sites wouldn’t be as crucial in other industries. What do you think? Which organization’s could afford not to be a part of this social networking craze?

Alright, let’s hear what you have to say 😀

And as always, thanks!

-Lauren

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Comments
3 Responses to “Social Networking: Survival of the fittest?”
  1. Jenny says:

    This is my opinion for the creative/marketing/communication professionals… demonstrate that you know how to use the medium effectively, don’t use it to demonstrate you can use it, show me how you’ve utilized it for your previous clients and how you can utlize it for me. As a client, I want to know what my ROI is.

    As far as organizations go, I’ve got my opinions, but I know there are all sorts of people out there with all sorts of interests, so I guess that’s why facebook is as popular as it is.

    • wolfpack13 says:

      I didn’t even think about an internal social networking tool, Derek! I think IBM has something like that, and you can look up any IBM employee (as an IBM employee) and get their contact information – no matter where in the world they are located. But I think more organizations could have this and increase employee morale potentially. Interesting…

      And Jenny I agree, social media/networking is beneficial, but organizations will need to prove their effectiveness if they want to be taken seriously.

  2. Derek says:

    I cant see how any company that deals directly with customers couldn’t benefit from a social networking tool. An industry that may not be able to use social networking as much would be manufacturing. If you are a manufacturer of PVC pipe and sell your product to wholesale distributors who still have to transfer that product to retailers there is little need for any use of social media, that will fall on the retailer. Even still that is only social media extending to the public, such industries could still take advantage of an internal network social networking tool that could streamline their processes saving time and money. So does everyone have to use social networking to survive? I don’t think they do, but everyone could benefit from the use of them.

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