Analytic Tools in Social Media

Analytic Tools in Social Media

Much like measuring the impacts of our campaign and the ROI for our company, we also want to know when people come to our site, how long they stay on and why they leave. This helps us understand what attracts them to our page and what makes them come back. This may help us craft our message depending on what they are gaining from our site – or not.

There are programs which can measure these statistics for your organization. One that was featured in our lecture was Google Analytics.

I won’t go into much detail about this one since we just covered tracking our success in the last blog – but I want to know if anyone has used this or looked into it before.

Do you think it’d be helpful for your social media campaign? Do you feel it’s on the verge of ‘stalker software’? What are some of the positive & negative impacts of a tool like this.

I’m looking forward to hearing from you guys!

As always, thanks!

-Lauren

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Comments
One Response to “Analytic Tools in Social Media”
  1. Jenny says:

    I have this installed on my website; I actually have since it came out (as far as I’m aware). It’s a little helpful to me because I can see what pages are being viewed, how long people are staying at the site, where most of my traffic is coming from as far as referrals as well as what type of browsers people are using (which can be helpful if I know things are buggy in IE but perfectly fine in FireFox).

    I understand the software to a point, but haven’t taken the time to totally learn everything and how it works and what it means. Mostly, because I just don’t have the time. But, it’s definitely helpful for people who have the time and are interested in making sure what they’ve developed for the web is working and getting the attention they desire.

    I can see that I’ve already gotten some hits from Twitter referrals, which is good considering I just opened my account. As well as from LinkenIn (so at least I’ve got osme things working in the background for me).

    I don’t see any negatives about the software, but like I said I don’t really know as much as I should about the depth of the analytics. I really prefer this software to the analytical software that’s combined into my godaddy account; it seems more user friendly.

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