Social media relations: Connecting with the old using the new…

Social media relations: Connecting with the old using the new…

Ok, the title is a bit awkward, but let’s look beyond that. So this semester we have learned about how to build relationships and connect with our stakeholders using social media. So is that all it’s good for? No, well not necessarily. PR practitioners are also using social media to connect with mainstream media representatives.

Here are four ways in which PR practitioners can reach out to mainstream media using social media:

  1. helpareporterout.com & PR News Wire Listserv
  2. Podcasting & viral videos
  3. user generated content can be source for the news
  4. blogs and social networking accounts can become news stories

What are other ways in which social media could be used to connect with mainstream media?

We’re getting close to the last couple of blogs, so if you haven’t spoken up, I want to hear what you have to say!

As always, thanks!

-Lauren

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